essay: everything popular is wrong

everything popular is wrong – how to make it in electronic music despite democratization

an essay published with Little White Earbuds (now archived) on the  failure of digital ‘democratization’ and artistic strategies in an environment of mass access. beyond economics, strategies are discussed on how to leverage the competition’s uniform approach to aesthetics, promotion and distribution for your own fun and benefit as an artist.

the essay appeared originally in silo magazine. it has been reprinted in german with TAZ die tageszeitung and in czech, german and english by umelec magazine. a spanish translation was available at the indio website (mexico). 

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